IDENTITY / PACKAGING / BROCHURE
Kanaya Fine Tea
Ocha o ippuku
Ocha o ippuku means “Come, rest a moment with tea.” This line of eco-friendly, boutique green teas from the Kanaya Valley in Shizuoka, Japan are hand-selected and sealed at the field to ensure freshness. ChampCohen designed the company and product logo based on the family name and seal, with packaging, and collateral sales material supporting the essence of the product’s roots – the art of tea.
“Just a quick note to relay how much we love and appreciate your design work for us. After all of these years, we are still thrilled with the timeless style of the Kanaya Tea logo.”
– Judy Nakatomi, Ambassador of Tea
Tea as a way of life
The brochures were designed to appeal to consumers, as well as retailers and distributors, conveying Kanaya’s history and tea story while cataloging their products. An icon system was designed for the product packaging and brochures to easily differentiate between loose leaf versus powdered and cold versus hot tea products within the line.
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