COLLATERAL / PACKAGING / ADVERTISING / MARKETING
Edwards Lifesciences THV
The anatomy of medical device marketing
Edwards Lifesciences is an innovative medical device company that specializes in products for patients with heart disease. ChampCohen was brought in to work with their TAVR (Transcatheter Aortic Valve Replacement) division to develop both clinician- and patient-facing marketing materials for their SAPIEN and SAPIEN XT heart valve products.
CLINICIAN- AND PATIENT-FACING SALES KIT
The complete package
Slide over competition
This clever hand held clinical piece was designed for the cardiologist to slide through the progression of aortic valve scarring, helping to educate patients who may need a new valve implant. ChampCohen designed the sliding piece to clearly show the deteriorative phases from a normal valve all the way to severe aortic stenosis.
PACKAGING
Clear product identification at the POC
SALES CAMPAIGN
SAPIEN 3 and Centera comic strip series
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