CAMPAIGNS / COLLATERAL / EVENTS / ADVERTISING / MARKETING
Teleflex Incorporated
Bringing medical devices to multiple markets
With it’s broad scope of products spanning multiple markets, Teleflex Inc. often engages ChampCohen to keep it’s marketing and sales materials updated, fresh, and consistent in style and voice, so that it’s overall identity is always recognized by the Teleflex customer without sacrificing the brand equity of each individual product line.
PRODUCT CAMPAIGN
Arrow Endurance Catheter System
Exploring several concepts to help sell a product or service is just part of what goes into our campaigns – we also carefully consider our talking points to ensure they communicate to the audience across a wide array of media like print and online ads, eblasts, and sales materials.
Exploring several concepts to help sell a product or service is just part of what goes into our campaigns – we also carefully consider our talking points to ensure they communicate to the audience across a wide array of media like print and online ads, eblasts, and sales materials.
LARGE FORMAT
It’s not just a sign, it’s an environment
TRADESHOW CAMPAIGN
Drop in to ASA San Diego
Representing multiple product groups from Anesthesia through Respiratory brands, Teleflex’s booth design featured a mammoth tower and suspended sign, with an upright “Plinko” game to help with engagement. Preshow promotional mailers, handouts and eblasts helped drive attendees to the booth.
Tower and product pod video loops were produced for high visibility from the floor with specific preshow product promos and sales collateral designed to support each product group. Social media stations with videos were also designed into the mix.
ADVERTISING
Banner ads
Whether static or animated, we ensure the web and application banner ads we create tease with a story designed to compel the audience to click through and see more. By creating specific links for landing pages we’re able to review metrics for our campaigns so they can be tested, tracked, and tweaked to hit the right target, in the right place, at the right time.
CATALOG DESIGN
Presenting and indexing thousands of products
Presenting and indexing thousands of products within a single cohesive catalog requires organization and forethought about the audience. Organizing devices by function or by market groups helps the customer find their specific products without having to sift through pages of irrelevant content.
Products are organized as single units or as a part of product systems with callouts for each specific feature and with keyed tables showing specs and ordering information.
APPLICATION DESIGN
Bringing it all together with interactive sales tools
When you want to engage your booth visitors but have limited staff manning the floor, we can create interactive apps which help attendees navigate to relevant products and their features.
For a surgical trade show we designed an interactive app for a large touchscreen display and on individual tablets designed for a personal walk through between a sales person and attendee.
TRADESHOW CAMPAIGN
Lead the way to ASA Boston
Effective tradeshow environments don’t stop with eye-catching product displays and mammoth structures. They also entail planning for engagement, like ASA’s photo booth, designed to bring attendees into the mix through on-site and social media interaction.
PRODUCT PRINT AND DIGITAL AD CAMPAIGN
Seldinger Vascular Catheter
SALES MEETING
Elevate and Level Up
With a video game theme, this sales meeting was designed to have enthusiastic participants engaged to level up in order to meet the year’s goals.
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