ChampCohen recently cooked up some groovy branding for Floyd’s Funky Foods, a new food truck serving up chef-inspired gourmet comfort food. Chef and owner Trey Martin already had the digs and the eats under control, but came to us for help with the remaining key ingredients for his launch.

Trey’s requests for the branding were simple – we needed to keep it “cool, funky and fun.” For the logo, we pulled inspiration from 70s and 80s funk album covers, and personalized it by including the chef’s defining/iconic beard in the design. We used this logo for his business cards, social media and as a starting point for the overall food truck wrap design.

Additionally, we developed a distinct brand voice for Floyd’s, which can be seen in the company’s tagline “Funkin Hungry?” and the verbiage like “groovy eats” and “dig it” incorporated in the truck design.

Pairing Trey’s delicious food and ChampCohen’s fresh branding has proven to be a recipe for success. Floyd’s Funky Foods even booked a catering gig with a stranger who saw the truck at a gas station and thought it looked awesome, simply based on its design.

This branding project was a blast. We enjoyed designing for it ALMOST as much as we enjoyed eating every item off the menu at the end of it.

All in all…It was a really funkin’ good time.