Project Rewind

Welch Allyn Thermometry Global Launch

Welch Allyn asked ChampCohen to create the marketing materials for the initial global launch of their popular SureTemp Plus Thermometer product line. Sales kits were designed using 3-ring binders, allowing translated versions to be economically produced and inserted for each region. Subsequent product catalogs were designed with staggered pages, allowing tabs to be incorporated into the booklet without creating a diestrike. Finally, probe cover packages were designed to fit neatly into the back of the handheld thermometer.