BD / GeneOhm

BD/GeneOhm

As a new start up company, GeneOhm needed a preclinical product brochure to explain its technology to potential investors and industry reps. With a conference date rapidly approaching, a rough comp was quickly sketched and approved by the company principals.

BD / GeneOhm

The final design deviated very little from the original approved sketch. It accurately translated the scientific story behind the technology into a marketable story.

Distilled from 9 steps down to a digestible 3-step process, a graphic was created to illustrate the power of GeneOhm’s proprietary method of detecting DNA markers through electrochemistry.

BD / GeneOhm
BD / GeneOhm

The company ultimately moved away from its original development and purchased a group of diagnostic product technologies. Acquired by BD Diagnostics, we were called in to help develop several new BD Infectious Disease brands and collateral sales and marketing materials.

BD / GeneOhm
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